Rift

Manage contacts and campaigns with Rift

Rift is a sales engagement platform for managing outreach campaigns. The Cargo integration enables you to create and update contacts, and enroll them into campaigns.

Authentication

Connect to Rift using your API key.

Connection details

Field	Description
API Key	Your Rift API key

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Rift actions

Upsert contact

Create a new contact or update an existing one based on email address. Optionally enroll the contact into a campaign.

Configuration

Field	Description
Email	Contact’s email (required)
First name	Contact’s first name
Last name	Contact’s last name
Company	Company name
Phone	Phone number
Title	Job title
LinkedIn	LinkedIn profile URL
Custom mappings	Additional custom field mappings

Campaign enrollment (optional)

Field	Description
Campaign	Campaign to enroll the contact into
Unenroll	Unenroll from other campaigns first
Launch	Launch the campaign if not running
Variables validation	Validate all campaign variables are present

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Use cases

Lead routing

Route qualified leads directly into outreach campaigns.

Contact sync

Sync contact data from other systems to Rift.

Campaign enrollment

Automatically enroll contacts in campaigns based on triggers.

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Best practices

1. Use unenroll wisely - Only unenroll when you want to force campaign reassignment
2. Validate variables - Enable variable validation to catch missing personalization data
3. Map custom fields - Use custom mappings for additional contact properties