Contrast

Track video engagement and registrations with Contrast

Contrast is a video hosting and analytics platform for B2B marketing. The Cargo integration enables you to track video views, registrations, and create registrations programmatically.

Authentication

Connect to Contrast using your API key.

Connection details

Field	Description
API Key	Your Contrast API key

---

Contrast actions

Search registrations

Retrieve video registrations with filtering options.

Configuration

Field	Description
Video slug	Filter by specific video
User email	Filter by viewer email
Start date	Start of date range
End date	End of date range
Limit	Maximum results

Search views

Retrieve video view data with filtering options.

Configuration

Field	Description
Video slug	Filter by specific video
User email	Filter by viewer email
Start date	Start of date range
End date	End of date range
Limit	Maximum results

Search events

Retrieve channel events with filtering options.

Configuration

Field	Description
Channel slug	Filter by channel
Start date	Start of date range
End date	End of date range
Limit	Maximum results

Create registration

Create a video registration for a viewer.

Configuration

Field	Description
Email	Viewer’s email (required)
First name	Viewer’s first name
Last name	Viewer’s last name
Video slug	Video to register for (required)

---

Use cases

Lead scoring

Boost lead scores based on video engagement.

Sales alerts

Notify sales when prospects watch specific videos.

Automated registration

Register leads for video content programmatically.

---

Best practices

1. Track high-intent videos - Focus on demo or pricing video views
2. Use email filters - Track specific accounts’ video engagement
3. Combine with CRM data - Match video viewers to CRM records