LaGrowthMachine

Connect LaGrowthMachine to manage multi-channel sales outreach campaigns in your workflows.

How to set up LaGrowthMachine

Authentication

LaGrowthMachine uses API key authentication:

1. Log in to your LaGrowthMachine account
2. Navigate to Settings → API
3. Generate or copy your API key
4. Paste the API key in Cargo when connecting

LaGrowthMachine actions

Get Lead

Retrieve lead information by applying filters.

Search fields (provide one or more):

• Lead ID: LaGrowthMachine lead ID
• First name: Person’s first name
• Last name: Person’s last name
• Company name: Company name
• Company URL: Company website
• Email: Email address
• LinkedIn URL: LinkedIn profile URL

Use case: Look up existing leads before creating duplicates.

Create Lead

Add a new lead to a LaGrowthMachine audience.

Required fields:

• Audience: Select the target audience

Lead mappings (provide required combination):

You must provide one of these combinations:

• Professional email OR Personal email
• LinkedIn URL
• Twitter handle
• First name + Last name + (Company URL or Company Name)

Available fields:

Field	Description
firstname	First name
lastname	Last name
gender	Gender
bio	Biography
companyName	Company name
companyUrl	Company website
jobTitle	Job title
profilePicture	Profile picture URL
linkedinUrl	LinkedIn profile URL
twitter	Twitter handle
proEmail	Professional email
persoEmail	Personal email
industry	Industry
phone	Phone number
location	Location
crm_id	CRM identifier
customAttribute1-10	Custom attributes

Use case: Automatically add qualified leads to outreach campaigns.

Remove Lead from Audience

Remove a lead from a specific audience.

Required fields:

• Matching property name: How to identify the lead (email, LinkedIn URL, or CRM ID)
• Matching value: The value to match
• Audience: The audience to remove from

Use case: Remove leads who have converted or requested no contact.

Update Lead Status

Change the status of a lead in LaGrowthMachine.

Required fields:

• Matching property name: How to identify the lead
• Matching value: The value to match
• Status: New status

Available statuses:

Status	Description
PAUSED	Temporarily pause outreach
RESUME	Resume paused outreach
STOPPED	Permanently stop outreach
CONVERTED	Mark as converted
SUBSCRIBED	Mark as subscribed
UNSUBSCRIBED	Mark as unsubscribed

Best practices

• Use CRM ID mapping for bidirectional sync
• Include as many lead fields as possible for personalization
• Remove leads promptly when they convert or opt out
• Use custom attributes for personalization variables
• Set up audiences aligned with your sales segments
• Pause leads when they show engagement before conversion

Integration benefits

• Multi-channel outreach: LinkedIn, email, Twitter from one platform
• Personalization: Use custom attributes for dynamic content
• CRM sync: Keep systems aligned with crm_id
• Status management: Control outreach lifecycle programmatically